Thursday, February 9, 2012
Saturday, March 8, 2008
Friday, February 8, 2008
cool
My name is Deanna Despot and I Produce "Your Money's Worth." Ryan Tomlinson wanted me to touch base with you abouy your in-studio radio interview on Fortune Market’s “Your Money’s Worth” on 97.1 KLSX-FM this Saturday,February 9th at 9:00 a.m. with an arrival time at 8:45 a.m. We'll have John Hutchinson call in too at 8:55 a.m. for the 9:00 a.m. interview. The number to the studio line for John to call in is 8xxxxxxxxxxxx (please don't give this number out to others). Your Money’s Worth is Co-hosted by Deanna Despot (me), Michelle Parisi and Ryan Tomlinson.
97.1 KLSX-FM is located at 5670 Wilshire Blvd., (Cross street is Hauser), Suite 205 in
Los Angeles (90036). The building is open but elevator access isn’t granted to the public so please park on the street (parking structure is automated with no validation only credit card usage) so feel free to park on the street on Hauser (meters apply to Saturday so you may need change) or down the residential street is free parking (2 hours).
Once you park…please go to the elevators in the parking structure and go to P2 (second floor and cross the mezzanine as this is the back/employee entrance) and call the KLSX warm line at xxxxxxxxxxxxx to ask the phone op to let you in.
“Your Money’s Worth” airs live every Saturday morning from 8a.m.-10a.m. and streams live on www.fortunemarket.net and www.971freefm.com (shows are archived too).
I don't have your number so could you please call me at 310xxxxxxxxxxx as I'll be stepping out for a few and checking my email tonight.
Saturday, January 26, 2008
hobbit talk
-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1
-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1
Johnny!"Thank you"I can suggest this to you.. Do post it and
referance myspaces contact information
www.myspace.com/parishilton,Doing it this way will eliminate a lot
of conflicts and problems For you as well as myself Thank you So
kindly for your considerations Hugs xxoo --P
On Sat, 26 Jan 2008 16:08:22 -0800 johnhutchison
>i tried but i think its like a pyramid thing iwas the one who sent
>it to
>your spaces message system hum do you just abandon the email
>accouts your
>high profile as the back door thing you put there on myspace did
>you know
>there are 500 imitations of you there geeeeeeeeeeeee what i could
>do is post
>it there and sombody new could send you invitation ?????????? you
>might get
>lots any ideas whatto do hugs john
>
>
>http://drjudywood.com/media/050604_SegJHutchisonDSereda.mp3 art
>bell
>interveiw
>www.hutchisoneffect.ca www.hutchisoneffect.com
>http://xiosfluid.deviantart.com/.
>http://www.h2omwater.com/home.php
>http://caa-fox.blogspot.com/ http://hollywood90210.blogspot.com/
>http://hutchisoneffectband.blogspot.com/
>http://hutchisoneffectmore.blogspot.com/
>http://www.americanantigravity.com/hutchison.html
>http://hutchisoneffect2008.blogspot.com http://lavoice.org/
>http://satinverse.blogspot.com/ http://wtc2000.blogspot.com/
>http://drjudywood2007.blogspot.com/
>http://johnkhutchison.blogspot.com/
>http://hutchison2006.blogspot.com/
>http://jkhunplugged.blogspot.com/
>www.myspace.com/parishilton, http://tom-sky.blogspot.com/
>www.myspace.com/johnkhutchison,
>http://www.shirleymaclaine.com/ieradio/about/next
>WWW.LEGACYUS.COM
>WWW.WPFW.ORG RADIO CFRB
>WWW.COASTTOCOASTAM.COM; WWW.GRYPHONPRODUCTIONS.COM
>
>
>----- Original Message -----
>From: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>To:
>Sent: Saturday, January 26, 2008 3:16 PM
>Subject: Decayenne
>
>
>> -----BEGIN PGP SIGNED MESSAGE-----
>> Hash: SHA1
>>
>> Johnny :! Thank you for your "invitation" TO "Decayenne", I
>Think
>> its exspired. Or Its unusable as it was sent to myspaces..Threw
>my
>> contact Information On the site, If you can resend it?to this
>> account;Only Please; Only you ok!I got "spamed to heaven"!! on
>my
>> other accounts...Thank You Paris-P:)xxoo
>> -----BEGIN PGP SIGNATURE-----
>> Note: This signature can be verified at
>https://www.hushtools.com/verify
>> Charset: UTF8
>> Version: Hush 2.5
>>
>>
>wpwEAQECAAYFAkebvzwACgkQx7uPxARRUVDz4wP/ZVTbxxx
>U
>>
>tCaimCCCpISr68pVPdwMsaiUvuZdxCZpIuPS2wHar9GFG9Fkxxxxxxxxxxxxxxxx
>O
>>
>6Bp1oYHyCFAs9XNLUyaroRcFgvdexkQTMndRRd/PBFfSsXbEC4GJC8Qk97aqdNNVbRC
>a
>> OYIGi3Y=
>> =de66
>> -----END PGP SIGNATURE-----
>>
>> --
>> Protect yourself from the elements with a stylish umbrella.
>Click now!
>>
>http://tagline.hushmail.com/fc/Ioyw6h4c24CFXfL0xxxxxxxxxxxxxxxxxxx
>tvBK2wduEYaT2ohJrd/
>>
-----BEGIN PGP SIGNATURE-----
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Charset: UTF8
Version: Hush 2.5
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--
Click for your daily horoscope, learn about money, love & family.
http://tagline.hushmail.com/fc/Ioyw6h4c4ZAVRgshqxxrKsctND84tq2fk5gIAVviIRVVQ352zl8oB1/
Johnny!"Thank you"I can suggest this to you.. Do post it and
referance myspaces contact information
www.myspace.com/parishilton,Doing it this way will eliminate a lot
of conflicts and problems For you as well as myself Thank you So
kindly for your considerations Hugs xxoo --P
On Sat, 26 Jan 2008 16:08:22 -0800 johnhutchison
>i tried but i think its like a pyramid thing iwas the one who sent
>it to
>your spaces message system hum do you just abandon the email
>accouts your
>high profile as the back door thing you put there on myspace did
>you know
>there are 500 imitations of you there geeeeeeeeeeeee what i could
>do is post
>it there and sombody new could send you invitation ?????????? you
>might get
>lots any ideas whatto do hugs john
>
>
>http://drjudywood.com/media/050604_SegJHutchisonDSereda.mp3 art
>bell
>interveiw
>www.hutchisoneffect.ca www.hutchisoneffect.com
>http://xiosfluid.deviantart.com/.
>http://www.h2omwater.com/home.php
>http://caa-fox.blogspot.com/ http://hollywood90210.blogspot.com/
>http://hutchisoneffectband.blogspot.com/
>http://hutchisoneffectmore.blogspot.com/
>http://www.americanantigravity.com/hutchison.html
>http://hutchisoneffect2008.blogspot.com http://lavoice.org/
>http://satinverse.blogspot.com/ http://wtc2000.blogspot.com/
>http://drjudywood2007.blogspot.com/
>http://johnkhutchison.blogspot.com/
>http://hutchison2006.blogspot.com/
>http://jkhunplugged.blogspot.com/
>www.myspace.com/parishilton, http://tom-sky.blogspot.com/
>www.myspace.com/johnkhutchison,
>http://www.shirleymaclaine.com/ieradio/about/next
>WWW.LEGACYUS.COM
>WWW.WPFW.ORG RADIO CFRB
>WWW.COASTTOCOASTAM.COM; WWW.GRYPHONPRODUCTIONS.COM
>
>
>----- Original Message -----
>From: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>To:
>Sent: Saturday, January 26, 2008 3:16 PM
>Subject: Decayenne
>
>
>> -----BEGIN PGP SIGNED MESSAGE-----
>> Hash: SHA1
>>
>> Johnny :! Thank you for your "invitation" TO "Decayenne", I
>Think
>> its exspired. Or Its unusable as it was sent to myspaces..Threw
>my
>> contact Information On the site, If you can resend it?to this
>> account;Only Please; Only you ok!I got "spamed to heaven"!! on
>my
>> other accounts...Thank You Paris-P:)xxoo
>> -----BEGIN PGP SIGNATURE-----
>> Note: This signature can be verified at
>https://www.hushtools.com/verify
>> Charset: UTF8
>> Version: Hush 2.5
>>
>>
>wpwEAQECAAYFAkebvzwACgkQx7uPxARRUVDz4wP/ZVTbxxx
>U
>>
>tCaimCCCpISr68pVPdwMsaiUvuZdxCZpIuPS2wHar9GFG9Fkxxxxxxxxxxxxxxxx
>O
>>
>6Bp1oYHyCFAs9XNLUyaroRcFgvdexkQTMndRRd/PBFfSsXbEC4GJC8Qk97aqdNNVbRC
>a
>> OYIGi3Y=
>> =de66
>> -----END PGP SIGNATURE-----
>>
>> --
>> Protect yourself from the elements with a stylish umbrella.
>Click now!
>>
>http://tagline.hushmail.com/fc/Ioyw6h4c24CFXfL0xxxxxxxxxxxxxxxxxxx
>tvBK2wduEYaT2ohJrd/
>>
-----BEGIN PGP SIGNATURE-----
Note: This signature can be verified at https://www.hushtools.com/verify
Charset: UTF8
Version: Hush 2.5
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oOJzscLWkbPc++ybVEDh8wiGE4w0yxdwTADnxBa3HTPyZgPaRStvAGmCwSdWYQv6RG5A
LgfLTa8=
=IP2n
-----END PGP SIGNATURE-----
--
Click for your daily horoscope, learn about money, love & family.
http://tagline.hushmail.com/fc/Ioyw6h4c4ZAVRgshqxxrKsctND84tq2fk5gIAVviIRVVQ352zl8oB1/
Wednesday, January 23, 2008
PARIS HILTON AND SOUTHERN HOBBIT
Wednesday, January 23, 2008
First Blog of the New Year!
Current mood: excited
Hey everyone! Hope you all had an amazing new year so far. I have, and I've never been happier. Last night we had the first screening of my movie The Hottie and the Nottie in Dallas, Texas, at the Regent Park Theater. It was so exciting to be watching it for the first time with a live audience and the response was incredible. It made me so very happy and proud to be a part of such an amazing project. It's a hilarious film with both a beautiful message and a fun love story...it's the perfect date movie!
My co-stars Joel David Moore, Christine Lakin, and Johann Urb are not only great actors and perfect for their characters, but are close friends as well. I had the best time on set and will never forget my time working with them. Joel, my love interest in the film, is probably one of the funniest human beings on the planet--he is such a natural comedian. I could hardly keep a straight face during scenes because he was always using improv and saying the craziest, most outlandish things. Christine, who plays "The Nottie," is one of the sweetest girls I know and is such a talented actress. Plus, I give her major props for having to go through three hours of hair and makeup a day to look the way she did for her character. Finally, Johann is not only one of the most beautiful men I've ever laid eyes on, but is also very down-to-earth and intelligent. He was a pleasure to work with on set and was a great singer, just to give you a little insight on my peeps :)
So back to last night at the premiere: after we screened the movie, we had an afterparty at The Ghost Bar, the new hotspot in Dallas at the W Hotel. It was a beautiful club and everyone had a great time. I was there with my friends from the up-and-coming band, "Forever the Sickest Kids"--check them out on their MySpace page at www.myspace.com/foreverthesickestkids . They are six musicians from Texas...I love their music and they are such sweet guys!
I hope you all like my new MySpace page--I plan to write more often now that I have the new setup...Well, I have to go now because I'm on my way to Philadelphia for another private screening of my movie. I can't wait to hear from you all, and check back soon for more updates!
Love you all!
Love,
Paris xoxo
2:36 PM - 29 Comments - 44 Kudos - Add Comment
SOUTHERN HOBBIT January 9, 2008 - Wednesday
Check out this video: Hank Williams III - Cocaine Blues - Spartanburg, SC 10 18 06
Check out this video: Hank Williams III - Cocaine Blues - Spartanburg, SC 10 18 06
<
10:32 AM - 1 Comments - 2 Kudos - Add Comment
John Hutchison
wow southern hobbit you have done a great job here iam proud i hope you got ok the gifts i sent miss your emails always the north hobbit
Posted by John Hutchison on January 9, 2008 - Wednesday at 6:08 PM
[Reply to this]
AND OUR SPONSOURS .......................................................
And with the propensity of those producers to incorporate the products of sponsors into the programs, don’t be surprised if the vacuum bears a brand name like Hoover or Dyson.
It is typically easier to weave a product into an episode of a reality show like “American Idol” or “Survivor” than into a scripted series like “Grey’s Anatomy” or “Two and a Half Men.”
For one thing, the contestants in reality shows are usually more willing to pitch products than the actors in scripted programs. Actors prefer to worry about their art — and their long-term value as endorsers of a certain soda if viewers have already watched them cheerfully drinking a different brand.
Also, viewers seem more tolerant when products turn up in settings that are deemed realistic rather than fictitious.
A result is that the networks are expanding their reality plans, particularly as the ratings for some strike fare like “American Gladiators” are surpassing the viewership for the scripted shows they replaced.
NBC, which has embraced reality perhaps more ardently than its competitors, is even planning a prime-time reality special for May 11 that is being developed by and for an advertiser, Teleflora. The show — which also involves the NBC morning show “Today,” Redbook magazine and the Reveille production company — will center on a search for “America’s Favorite Mom.”
Needless to say, the winner can expect to be festooned with flowers, and a rose is to be named in her honor.
“We’re looking to be the best partners for our advertisers,” said Ben Silverman, co-chairman at NBC Entertainment, part of the NBC Universal division of General Electric. And one way to do that, he said, is “building programming assets in partnership with our advertisers.”
The trend of reality programs becoming showcases for brands is even having an impact on series in which advertisers are not paying to place products. For instance, the Clearly Canadian line of beverages is featured prominently in a reality series, “Bobby G: Adventure Capitalist,” which will make its debut Thursday on the Mojo HD network as part of a block of three business shows called “Mojo Money Night.”
The series follows the adventures — and misadventures — of Bobby Genovese, an entrepreneur in the field of so-called small-cap or penny stocks; he owns companies including the BG Capital Group and BG Capital Management.
•
A good deal of the plot of the eight weekly episodes of “Bobby G: Adventure Capitalist” is devoted to his efforts to revive Clearly Canadian through steps like hiring as an endorser a popular Canadian-born athlete, Steve Nash of the Phoenix Suns basketball team.
“I love brand-name companies, especially ones that have fallen on hard times,” Mr. Genovese said in a telephone interview. Even so, he added, “I had no idea the beverage business is as tough as it is.”
Mojo HD is part of In Demand Networks, which is owned by a consortium that includes Comcast and Cox Communications. The channel is aimed at an affluent audience, primarily male and ages 18 to 49.
Although brands are prevalent in “Bobby G: Adventure Capitalist,” the viewers are sophisticated enough to distinguish between programming and infomercials, said Nick Davis, executive producer of the series for Nick Davis Productions.
“We were encouraged to tell the story, warts and all,” Mr. Davis said. “If Clearly Canadian had imploded, we’d have covered it.”
The NBC special, “Teleflora Presents America’s Favorite Mom,” will be a kinder, gentler show, seeking entries from viewers in categories like single mothers, working mothers and “unconventional” mothers. A Web site, americasfavoritemom.com, has been set up to accept nominations; it can also be reached through teleflora.com.
The increasing interest among advertisers in branded entertainment is easily explained, said Lynda Resnick, chairwoman at Teleflora. “People are watching television; they’re just not watching commercials,” she said. “That is the distinction.”
But as a sponsor of branded entertainment, “you have to be integrated into the content, not added on,” Ms. Resnick said, because no one wants to watch “a talking head at the end of a show.”
“And I don’t want to bore people,” she added, so the show has to be entertaining enough to avoid playing like a program-length commercial.
The producer of the special, Reveille, is also creating reality series for NBC including “American Gladiators” and “The Biggest Loser.” Both have branded-entertainment deals with marketers like Subway restaurants, 24 Hour Fitness and Toyota.
“Advertiser partnerships support the show with media buys, with integrated promotions,” said Mark Koops, managing director at Reveille, which help “reach out for a wider audience” than the network alone could seek.
For example, Redbook, part of the Hearst Magazines unit of the Hearst Corporation, will encourage its readers to nominate favorite mothers and will feature the finalist and winning contestants from the TV special in coming issues.
“This idea Teleflora had is so of the moment,” said Mary E. Morgan, vice president and publisher at Redbook, “taking reality television and combining it with consumer-generated content.”
The reference was to the materials that consumers submit to enter the contest on the favorite-mom Web site: they can upload photographs and video clips in addition to submitting nominations.
•
Mr. Koops was among the executives who took over Reveille after Mr. Silverman, the chief executive, left to join NBC Entertainment. Mr. Silverman played down a perception that those ties were why NBC buys so many shows from Reveille.
“The greatest worry of all is if ‘American Gladiators’ had been a hit on Fox or CBS or ABC,” Mr. Silverman said. “Then your article is: ‘Forget the conflict of interest. Ben’s an idiot.’ ”
--------------------------------------------------------------------------------
Never miss a thing. Make Yahoo your homepage. And with the propensity of those producers to incorporate the products of sponsors into the programs, don’t be surprised if the vacuum bears a brand name like Hoover or Dyson.
It is typically easier to weave a product into an episode of a reality show like “American Idol” or “Survivor” than into a scripted series like “Grey’s Anatomy” or “Two and a Half Men.”
For one thing, the contestants in reality shows are usually more willing to pitch products than the actors in scripted programs. Actors prefer to worry about their art — and their long-term value as endorsers of a certain soda if viewers have already watched them cheerfully drinking a different brand.
Also, viewers seem more tolerant when products turn up in settings that are deemed realistic rather than fictitious.
A result is that the networks are expanding their reality plans, particularly as the ratings for some strike fare like “American Gladiators” are surpassing the viewership for the scripted shows they replaced.
NBC, which has embraced reality perhaps more ardently than its competitors, is even planning a prime-time reality special for May 11 that is being developed by and for an advertiser, Teleflora. The show — which also involves the NBC morning show “Today,” Redbook magazine and the Reveille production company — will center on a search for “America’s Favorite Mom.”
Needless to say, the winner can expect to be festooned with flowers, and a rose is to be named in her honor.
“We’re looking to be the best partners for our advertisers,” said Ben Silverman, co-chairman at NBC Entertainment, part of the NBC Universal division of General Electric. And one way to do that, he said, is “building programming assets in partnership with our advertisers.”
The trend of reality programs becoming showcases for brands is even having an impact on series in which advertisers are not paying to place products. For instance, the Clearly Canadian line of beverages is featured prominently in a reality series, “Bobby G: Adventure Capitalist,” which will make its debut Thursday on the Mojo HD network as part of a block of three business shows called “Mojo Money Night.”
The series follows the adventures — and misadventures — of Bobby Genovese, an entrepreneur in the field of so-called small-cap or penny stocks; he owns companies including the BG Capital Group and BG Capital Management.
•
A good deal of the plot of the eight weekly episodes of “Bobby G: Adventure Capitalist” is devoted to his efforts to revive Clearly Canadian through steps like hiring as an endorser a popular Canadian-born athlete, Steve Nash of the Phoenix Suns basketball team.
“I love brand-name companies, especially ones that have fallen on hard times,” Mr. Genovese said in a telephone interview. Even so, he added, “I had no idea the beverage business is as tough as it is.”
Mojo HD is part of In Demand Networks, which is owned by a consortium that includes Comcast and Cox Communications. The channel is aimed at an affluent audience, primarily male and ages 18 to 49.
Although brands are prevalent in “Bobby G: Adventure Capitalist,” the viewers are sophisticated enough to distinguish between programming and infomercials, said Nick Davis, executive producer of the series for Nick Davis Productions.
“We were encouraged to tell the story, warts and all,” Mr. Davis said. “If Clearly Canadian had imploded, we’d have covered it.”
The NBC special, “Teleflora Presents America’s Favorite Mom,” will be a kinder, gentler show, seeking entries from viewers in categories like single mothers, working mothers and “unconventional” mothers. A Web site, americasfavoritemom.com, has been set up to accept nominations; it can also be reached through teleflora.com.
The increasing interest among advertisers in branded entertainment is easily explained, said Lynda Resnick, chairwoman at Teleflora. “People are watching television; they’re just not watching commercials,” she said. “That is the distinction.”
But as a sponsor of branded entertainment, “you have to be integrated into the content, not added on,” Ms. Resnick said, because no one wants to watch “a talking head at the end of a show.”
“And I don’t want to bore people,” she added, so the show has to be entertaining enough to avoid playing like a program-length commercial.
The producer of the special, Reveille, is also creating reality series for NBC including “American Gladiators” and “The Biggest Loser.” Both have branded-entertainment deals with marketers like Subway restaurants, 24 Hour Fitness and Toyota.
“Advertiser partnerships support the show with media buys, with integrated promotions,” said Mark Koops, managing director at Reveille, which help “reach out for a wider audience” than the network alone could seek.
For example, Redbook, part of the Hearst Magazines unit of the Hearst Corporation, will encourage its readers to nominate favorite mothers and will feature the finalist and winning contestants from the TV special in coming issues.
“This idea Teleflora had is so of the moment,” said Mary E. Morgan, vice president and publisher at Redbook, “taking reality television and combining it with consumer-generated content.”
The reference was to the materials that consumers submit to enter the contest on the favorite-mom Web site: they can upload photographs and video clips in addition to submitting nominations.
•
Mr. Koops was among the executives who took over Reveille after Mr. Silverman, the chief executive, left to join NBC Entertainment. Mr. Silverman played down a perception that those ties were why NBC buys so many shows from Reveille.
“The greatest worry of all is if ‘American Gladiators’ had been a hit on Fox or CBS or ABC,” Mr. Silverman said. “Then your article is: ‘Forget the conflict of interest. Ben’s an idiot.’ ”
--------------------------------------------------------------------------------
Never miss a thing. Make Yahoo your homepage. And with the propensity of those producers to incorporate the products of sponsors into the programs, don’t be surprised if the vacuum bears a brand name like Hoover or Dyson.
It is typically easier to weave a product into an episode of a reality show like “American Idol” or “Survivor” than into a scripted series like “Grey’s Anatomy” or “Two and a Half Men.”
For one thing, the contestants in reality shows are usually more willing to pitch products than the actors in scripted programs. Actors prefer to worry about their art — and their long-term value as endorsers of a certain soda if viewers have already watched them cheerfully drinking a different brand.
Also, viewers seem more tolerant when products turn up in settings that are deemed realistic rather than fictitious.
A result is that the networks are expanding their reality plans, particularly as the ratings for some strike fare like “American Gladiators” are surpassing the viewership for the scripted shows they replaced.
NBC, which has embraced reality perhaps more ardently than its competitors, is even planning a prime-time reality special for May 11 that is being developed by and for an advertiser, Teleflora. The show — which also involves the NBC morning show “Today,” Redbook magazine and the Reveille production company — will center on a search for “America’s Favorite Mom.”
Needless to say, the winner can expect to be festooned with flowers, and a rose is to be named in her honor.
“We’re looking to be the best partners for our advertisers,” said Ben Silverman, co-chairman at NBC Entertainment, part of the NBC Universal division of General Electric. And one way to do that, he said, is “building programming assets in partnership with our advertisers.”
The trend of reality programs becoming showcases for brands is even having an impact on series in which advertisers are not paying to place products. For instance, the Clearly Canadian line of beverages is featured prominently in a reality series, “Bobby G: Adventure Capitalist,” which will make its debut Thursday on the Mojo HD network as part of a block of three business shows called “Mojo Money Night.”
The series follows the adventures — and misadventures — of Bobby Genovese, an entrepreneur in the field of so-called small-cap or penny stocks; he owns companies including the BG Capital Group and BG Capital Management.
•
A good deal of the plot of the eight weekly episodes of “Bobby G: Adventure Capitalist” is devoted to his efforts to revive Clearly Canadian through steps like hiring as an endorser a popular Canadian-born athlete, Steve Nash of the Phoenix Suns basketball team.
“I love brand-name companies, especially ones that have fallen on hard times,” Mr. Genovese said in a telephone interview. Even so, he added, “I had no idea the beverage business is as tough as it is.”
Mojo HD is part of In Demand Networks, which is owned by a consortium that includes Comcast and Cox Communications. The channel is aimed at an affluent audience, primarily male and ages 18 to 49.
Although brands are prevalent in “Bobby G: Adventure Capitalist,” the viewers are sophisticated enough to distinguish between programming and infomercials, said Nick Davis, executive producer of the series for Nick Davis Productions.
“We were encouraged to tell the story, warts and all,” Mr. Davis said. “If Clearly Canadian had imploded, we’d have covered it.”
The NBC special, “Teleflora Presents America’s Favorite Mom,” will be a kinder, gentler show, seeking entries from viewers in categories like single mothers, working mothers and “unconventional” mothers. A Web site, americasfavoritemom.com, has been set up to accept nominations; it can also be reached through teleflora.com.
The increasing interest among advertisers in branded entertainment is easily explained, said Lynda Resnick, chairwoman at Teleflora. “People are watching television; they’re just not watching commercials,” she said. “That is the distinction.”
But as a sponsor of branded entertainment, “you have to be integrated into the content, not added on,” Ms. Resnick said, because no one wants to watch “a talking head at the end of a show.”
“And I don’t want to bore people,” she added, so the show has to be entertaining enough to avoid playing like a program-length commercial.
The producer of the special, Reveille, is also creating reality series for NBC including “American Gladiators” and “The Biggest Loser.” Both have branded-entertainment deals with marketers like Subway restaurants, 24 Hour Fitness and Toyota.
“Advertiser partnerships support the show with media buys, with integrated promotions,” said Mark Koops, managing director at Reveille, which help “reach out for a wider audience” than the network alone could seek.
For example, Redbook, part of the Hearst Magazines unit of the Hearst Corporation, will encourage its readers to nominate favorite mothers and will feature the finalist and winning contestants from the TV special in coming issues.
“This idea Teleflora had is so of the moment,” said Mary E. Morgan, vice president and publisher at Redbook, “taking reality television and combining it with consumer-generated content.”
The reference was to the materials that consumers submit to enter the contest on the favorite-mom Web site: they can upload photographs and video clips in addition to submitting nominations.
•
Mr. Koops was among the executives who took over Reveille after Mr. Silverman, the chief executive, left to join NBC Entertainment. Mr. Silverman played down a perception that those ties were why NBC buys so many shows from Reveille.
“The greatest worry of all is if ‘American Gladiators’ had been a hit on Fox or CBS or ABC,” Mr. Silverman said. “Then your article is: ‘Forget the conflict of interest. Ben’s an idiot.’ ”
--------------------------------------------------------------------------------
Never miss a thing. Make Yahoo your homepage. Jan 22, 2008 9:26 PM
Subject: Check out my "new " Releases
Body: At "www.parishiltononline.com" -P:) Psssst...... Dont tell anybody I am visiting here.........................
Hi Johnny! -P:)Hows The Show? -P:)
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Hows The Show? -P:)
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Hi Johnny! -P:)
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Sunday, January 20, 2008
Wednesday, January 16, 2008
PARIS HILTON AND TOM SKY
Oh "Johnny"!How so poignant of a letter !Love -P xxoo Paris,,,,,,,,,,,,, "Hugs"......
----- Original Message -----
From: "TOM SKY"
To: bxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Subject: Thank You
Date: Wed, 16 Jan 2008 15:18:13 -0800
--
Want an e-mail address like mine?
Get a free e-mail account today at www.mail.com!Hello Paris!
I asked John Hutchison for your email address (please don't get mad at him - only me)
I permitted myself to personally Thank you for sending good energy to me
among many other John's friends. I was nearly on "the other side"
God saved me and left me with a memory of unbelievable experience
which I went through after being exposed to radio frequencies at John's lab
I can only blame myself for being too curious and not careful enough.
Well well well things are much much better now and I'm recovering very quickly
Hoping and praying there will be no side effects afterwards.
THANK YOU SO MUCH PARIS!
P.S. I know that people as important as You are can very much change our world
I wish I could express my love and appreciation for the mother nature and our
grand mother earth which has TRULY saved my life there is no words I can write
no music I can compose or express myself in any other way to underline the
importance and fundamental value of our planet earth which we often
ignore and abuse to extremes in daily stream of life.
Tom Sky
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